Josh Bersin of Bersin by Deloitte recently published “Watch Out, Corporate Learning: Here Comes Disruption” in Forbes which identifies a trend of major organizations moving away from traditional Learning Management Systems (LMSs). These organizations are investing in a suite of new tools and technologies to help their employees and associates learn. Josh points out that people are attuned to searching for instructional content on the internet in their personal life on sites like Youtube, Coursera and Udemy, yet their corporate learning environments are built on learning models that manage compliance rather than effective knowledge transfer and retention.
Many organizations have been part of this evolution by investing in micro-learning, curated content, social learning and MOOCs. At Mzinga we recognized and prepared for this disruption by embracing these key concepts: Mobile, Video, and Collaborative. TWIL is our new mobile-first collaborative video learning platform that allows organizations and teams to take control of their learning and meet the challenges of today’s modern learner. Try TWIL for yourself at TWILVideo.com
We just read a great post in ELearning magazine – The Science of Learning: Forgetting- The Great Training Robbery. Written by BizLibrary’s CEO, the article highlights why learning is best delivered in bite-sized chunks and available over time. Delivering training in this fashion increases retention and maximizes the ROI you have in your learning infrastructure AND your employees. At Mzinga we subscribe to the same philosophy and embodied that in the design of TWIL – This Week I Learned, which allows organizations to deliver bite-sized learning in video and other formats with post-training reinforcements.
The sales enablement market is expected to grow to $5 Billion (US) by 2021 according to research published by Aragon Research. As more platforms become available from providers such as Clearslide, Brainshark, Hubspot, QStream and the like, organizations are investing heavily in process and technologies to allow their reps to accelerate pipeline growth, shorten the sales cycle, and work more collaboratively with Marketing through Account Based Marketing strategies.
Regardless of the platforms being deployed, most organizations are not evolving their sales training and support strategies to be effective. The fundamentals never change. People have short attention spans. Skill & knowledge mastery takes time. Skills erode quickly if not used. Bad habits are reinforced if not corrected. Mentoring, coaching and peer learning are always needed. However less than 10% of sales organizations feel they have a robust and complete sales training program in place.
Mzinga has long been a believer that properly trained and supported sales reps deliver more revenue quicker. We’ve recently rolled out a new platform named TWIL, short for This Week I Learned, which provides a simple to use and easy to implement mobile-first video learning platform for sales teams to succeed.